Balance. Do you have it?
Without a doubt 2020 knocked travel advisors off balance unlike ever before. But the fact remains that most advisors before the pandemic didn’t have balance in their business.
What do I mean by that?
Often when I bring up the idea of “balance” people often think of busy mom’s trying to “have it all” or yogis in a tree pose. And while it’s not far off, today I’m talking about balance between the three main areas all entrepreneurs must balance: marketing, business, and mindset.
Why those three?
A healthy balance of marketing, business, and mindset is what propels you forward on the path to success. It gives you clarity and confidence in your travel entrepreneur journey.
Because if you don’t have a marketing system – a system in place that gives you a steady stream of clients – you don’t have a business. You have a hobby that caters to family and friends. You don’t need to be in this business long to agree that family and friends often make the worst clients.
And if you don’t have a marketing strategy that continually attracts your ideal client, then you have a very resentful, frustrating job.
If you don’t have business systems in place – CRM’s (client relationship management tools), ways to automate and accept payments, financial tracking tools, itinerary management tools, trip financial tracking tools, etc. – you let you business run you. You never know where you stand or what your next step can be. It makes it that much harder to scale, hire for help, or add independent contractors to the mix. Business systems also enhance the client customer experience, making you more professional and appear as more of an expert.
Your mindset is the glue that holds it all together. It is the belief that you can achieve and be successful in this endeavor. It is the grit and resilience you need when it gets hard (and it will get hard). And it’s the optimism you need that will carry you through to success.
It is easy as an entrepreneur to become despondent when things get tough. A resilient mindset is what will carry you through those times.
That, in part, is why we created KTA Membership. KTA focuses on finding balance between your Mind (Marketing), Body (Business Operations), and Soul (Mindset) of your travel business. Because it’s not enough to have just one. So we teach all three. Each quarter you get a balanced approach through monthly classes that focus on one of the three areas. We teach blueprints and frameworks that help you create effective digital marketing strategies, financial tracking and planning courses to help you create a business, and mindset and resiliency foundations guided by a certified life coach.
KTA is a program for modern travel advisors, created by modern travel advisors, to help you gain mastery and balance in your travel business and make you the CEO of your travel enterprise. Membership opens October 24th. Click here to learn if KTA is right for you, or to join the waitlist and be the first to be notified of when membership opens up.