There has been a lot of talk recently regarding the changes that will be necessary in the travel industry, but frankly there hasn’t been enough of it.
Our friend, Richard D’ambrosio, business coach and content marketing consultant with his own firm, Travel Business Mastermind, recently wrote this article for Travel Research Online where he points out key areas that need to be addressed for Travel Advisors to survive this pandemic.
At KTA our entire mission is built on this principal – that it’s time for the next chapter of travel advisor. One that is digitally savvy, business savvy, and marketing savvy. Otherwise they won’t survive.
It will be awhile before traditional networking opportunities are opened back up, and it is our opinion that those opportunities will be forever changed. So let’s talk more and add to the discussion, shall we?
- Don’t ask for faxed or mailed documents;
- Don’t ask us to email you clients’ PII (payment info, etc) via attachment in unsecured emails. There’s a Bazillion software programs out there that can automate all these functions in a secure way!
We need to function digitally now!
Step up the efficiency and work strategically
Most entrepreneurs in general get stuck on the hamster wheel of busy work, and find that by the end of the day they really didn’t accomplish anything. It’s time to start teaching people how to be smart business owners versus purveyors of travel. Travel as an idea doesn’t really need to be sold. But my brand and travel services does. All goals should be working towards highlighting that endeavor. Focusing on becoming a savvy business owner with systems in place that help move the needle are far more effective than wanderlusting through some dream vacation itinerary research for clients you don’t even have yet.
There is a lot of work that needs to be done if together we wish to step into the next chapter of the travel industry. Otherwise we will become just another small business casualty of 2020. Already too much of the business casualties of 2020 have gone in favor of big businesses. Allowing that to happen in the travel industry will cause us to lose our personalized touch, and it’s the personalization and small things that make travel meaningful to begin with.