Travel Biz CEO: How to Cultivate Grit as a Travel Advisor


Grit is such a funny word.⁠

Most of us conjure up images of an old western – some leathery old dude with a bandana about to take on the world. ⁠

Very few of us self identify with the idea of “grit” much less know how to cultivate it for ourselves.⁠

But resiliency and grit are MUST HAVES for entrepreneurs. Because even if your business survived the pandemic, this won’t be the last major obstacle you’ll face. ⁠

This is a long game. Do you have what it takes?⁠

Check out this week’s podcast and catch the replay from Wendy’s class from our Grow Your Travel Business Summit.⁠

You can catch this FREE class at https://kinshiptravelacademy.com/grow-your-travel-business⁠


Transcript of today’s show below:

Krystal Eicher 0:00
Welcome back to season three of Travel Biz CEO. We are starting this season off with something a little different. Our first episode features our opening class from our Grow Your Travel Business Summit that we launched during the break. The summit is free, and it is for any Travel Advisor looking to grow your travel business and you can find the link in the show notes for that. This episode is featuring Wendy Guth’s talk on calling out the elephant in the room and how to cultivate grit. Not just now but always as an entrepreneur. While most people tend to think of the current climate as the time that you need grit the most the fact of the matter is, as an entrepreneur, there will always be obstacles that you have to face, and cultivating grit and resilience is something that every Travel Advisor must hone and learn to grow. And so that’s what Wendy is talking about today. Enjoy.

Hey, travel advisors, you’re listening to the Travel Biz CEO podcast by Kinship Travel Academy. It’s not enough to just love travel, you need to have the appropriate business system, marketing strategies and mindset tune ups and coaching to make it in this business and step into the role of CEO. That’s why we focus on all three. We are Wendy, Ashley and Krystal, your hosts of Travel Biz CEO and the founders of Kinship Travel Academy. We are three travel advisors that saw a glaring need in the travel industry, the need to look at the whole advisor. Through our own travel business journeys we all joined communities and signed up for courses and Masterminds to help push us to the next level. And all of them ended up falling short of our expectations. That’s why we started Kinship Travel Academy, where we focus on the mind, body and soul or the marketing, business operations and mindset of a Travel Advisor. It’s a program for modern travel advisors created by modern travel advisors. Welcome to the next chapter of the travel industry.

Wendy Guth 2:19
Hello there! Welcome to cultivating grit in this current travel climate. I’m so happy to kick off KTA – Kinship Travel Academy’s Virtual Summit Grow Your Travel Business. So what can we do to cultivate the grit we need to sustain ourselves not just now but into the future? So as a student of positive psychology, I’m looking forward to digging into this incredibly important mindset that we all need now and in the future. And I’m very happy that this is actually a mindset that we all can learn. Before we begin, let me introduce myself. Hi, I’m Wendy Guth, founder of Rebel on the Go and co founder of Kinship Travel Academy. So I’m a transformational travel expert and certified business life coach. And I specialize in finding purpose and goals success. My mission is to help travel entrepreneurs to create the life they want. And I say it’s the rebel way. And what’s that? Well, it’s under your own power, under your own terms, one step at a time, savoring each moment as you go along. Let’s start off with what is grit?

I’m going to use the definition by the preeminent authoritative person, a professor Angela Duckworth.

Her definition is grit is passion and perseverance for long term goals. Goals that you care about so much that it organizes and gives meaning to almost everything you do.

We like to think that these are the long term goals you have that help you create and sustain your business. Also with that this grit is holding unwavering to that goal. Steadfast no matter what. And that means even when you don’t feel like it. Or even when you feel like you’re failing. Or even when you feel like you’re stuck, whatever it is. And I say this, that when you have a solid foundation, and built in opportunities for evaluation, that’s when you are going to dig in and use grit to achieve these long term goals. We talk about this is actually I guess a word but what makes a gritty person? Sounds kind of weird, doesn’t it? That is a person who has really the passion and the perseverance and this equals grit, which equals success. So passion is, and it’s not just you love to do something, it’s the passion that leads to your purpose, to having a real yearning, a real purpose for what it is that you are trying to achieve. And ultimately what your goals are. The purpose is having a clear understanding of your values and your beliefs.

And I know that this is a big thing that we talk about a lot at KTA. It’s values, beliefs, purpose, and you mix that together, and you have a passion, a fire, like you talk about fire in your belly, for what you’re doing. It’s the values, the beliefs, the purpose, the passion, that’s all aligned together.

This is actually a really important thing and it’s understanding that alignment is not always in equal shares. That there are opportunities that could arise that you may need to shift. And it becomes priority. It’s prioritization. But nonetheless, you have a really strong alignment, in terms of what you want to achieve, how you’re going to get there, what is it going to take? What are the resources that you need? And a lot of that is emotional resources, what are the emotional resources that you will need that add to that it really is understanding what your values and your beliefs and your purposes.

The one thing about passion that I don’t hear talked a lot about the ability to inspire others. And I think this is super, super important, especially in the travel industry, that what we’re doing is we are inspiring others, to either see what we’re doing or listen to what we’re saying or read what it is that we’re producing, and inspire them to travel go and do. It is so important that piece of it. And that is an very important piece of the passion that we’re talking about. So passion and then next would be perseverance. Perseverance means that you continue to move forward, whether you’re having a good day, whether you’re no. Whether you feel like you’re failing, whether you’re excited, whatever it is, perseverance is you are going to to continue forward moving forward, no matter what.

I say that that has been one of the I think one of the most difficult parts of what we have experienced. It’s muddling through, it’s also learning to embrace the discomfort that comes with that. I will give you tips to help you to increase your grit to build your grit.

One of that pieces is really is what is it you need to embrace this discomfort, we’re wired to run away when we feel uncomfortable. And this is I’m saying is you need to just sit in it. And there are ways to do that. And we will talk about that. And another piece of this is to celebrate, it’s celebrating yourself celebrating what you are accomplishing, or what you are doing each and every step of the way. And building in the celebrations and really allows you to something to look forward to something to reach for.

And those actually are very important things to do. Especially in times when they’re tough. Sometimes you may not feel like celebrating, maybe it’s a week where just things didn’t go the way you want it. The fact that the week is ending, it’s a finite end is actually a reason to celebrate. And celebration can be whatever you want, could be you going for a walk at the end of the week, because it’s over, it could be having your favorite beverage, whatever it is that works for you. One thing about a lot is it’s personalized. It’s individualized. It’s customized. It is what you need to do for yourself for yourself, to reach your goals. And to celebrate. again, the celebration really needs to happen very frequently. Because that’s another way of also maintaining the motivation. Very, very important. As I believe we all know.

Without further ado, let’s talk about how you can develop grit.

I have five suggested ways that actually come from the American Psychological Association.

It’s interesting that developing a gritty mindset is really ultimately very important to not only achieving your goals, but also maintaining your own health and happiness.

So the American Psychological Association thought it was important enough to offer assistance in this regard.

Let’s start with the first one, which is be curious. I really like this because what we’re really saying is that as you go through experiences, whether they’re good, whether they’re bad, whatever they are, be open to looking at it from different angles. Be willing to look at it and say, how could I do that better? What worked? What didn’t? Looking at each part of your business with an open mind, not only that, is that be willing to learn what went well? What did you do well, what could be improved? Is there any anything that can change? Those types of things are so important. And learning allows you with an open mind allows you to learn from your mistakes. They say that you really don’t want to make everyone makes mistakes, but you don’t want to make the same mistake over and over again, especially in your business. So it’s very important to, again, to have this curiosity that that allows you to try something to then evaluate it and tweak it, you can feel comfortable, that this is actually a part of the business process, that this is what you need to do. And it’s not a you’re not judging yourself, none of that. It’s just your try, evaluate, tweak, try again, evaluate tweak, very important. With that, and I think that that’s this ties in with really the tweaking part, and I think sometimes can be very hard is be flexible, and willing to make changes. You have these long term goals and these are not generally you know, this is not with, you know, year, year goals, these are the farther out long term goals of your business. This is where your, your purpose, the values, the beliefs, all those come into play. So these should be really rock solid. It is when you’re looking at the strategies and the tasks and those sorts of pieces that are changeable, and can be very ma… and can be very malleable. You can update, fix whatever, as you see fit is long, you know, as long as it meets your ultimate long term goals. So the willingness to be flexible, again, is not an admission, oh, I don’t know, you know, I didn’t do this right or whatever. Not at all. It’s the will, it’s the ability to, to learn and be open and make changes as you need it. So it’s to be flex… flexible. Another thing is, if something doesn’t go right, and inevitably, something will not go right. It’s to embrace any failures. And maybe it’s failure is the wrong word is a strong too strong word. It’s to embrace these less than successful things that happen and learn from them. And try not to repeat them. But definitely to to be really open to this, that would be be curious. The next thing is commit to making decisions. Again, you’re working off of a solid foundation, you’re working off of your vision, your mission, your purpose. And even you’re working off of strategies that you feel meet your long term goals, it’s hard sometimes when you’re in a tough situation, maybe things aren’t going as well as you’d like or as well as you expected. You feel that you’re in a tough situation and you’re just not sure. The problem is things being ambiguous, being uncertain, being wishy washy, these actually can be very, very destructive to your mindset. If you can avoid that in the first place. Fabulous. A lot of times you can’t. So you just need to push past that and make decisions. And you’re you’re doing this because you know that you will make the best decision. Even if it isn’t the perfect one. Most decisions actually aren’t the perfect one, you’re taking the action of making a decision based on the best information that you have. And also you’re trusting yourself. And you’re listening to your instincts. Another thing that’s really, really, really important is to listen to yourself, that little voice, the knot in your stomach, whatever it is, but you’re listening to yourself when it comes to making decisions. In terms of just overall you want to try to avoid situations that make you feel ambiguous or uncertain, really, because that can spin you into into a hole. And I’m not saying making rash decisions, not at all. Not at all. It’s making decisions that you feel you need to make to move your business forward under the situation or circumstances that you’re currently in. Very important. The next one is and this this ties in with the other pieces as well. It’s no negative self talk, you have your long term goals in place, you know what you’re looking to achieve, and you feel you have the appropriate steps to take to get there. You’re in a position where you’re making the decisions you need to make to move yourself forward. At times, things may not go again as you wish. Look at it again as an opportunity to learn. The negative self talk is something that we again, I think are wired very much wired to to go down that path and you just don’t want to be there. You absolutely don’t want to be there. Trust that you know yourself better than anyone else. Trust that you have the intelligence and the power to not only know what’s best for you. But to take the best actions, avoid negative self talk at all cost say to yourself, I know it’s best for me, I know what’s best for me, this decision is best for me right now, may not be five minutes from now may not be 10, you know, 10 years from now. But right now, this is where I am, this is the best decision I I can make or the best the best situation I can be in and just avoid the negative self talk at all costs.

Let’s see, the next one is and again, all of these really tie together. And each one needs each other in order to to be successful. So you want to practice self compassion. And this is can be done in a few ways. You know, it could be taking time every day and get out and exercise. It could be spending time outdoors, it could be spending time laughing. One of the pieces I think is super, super important is it’s also surrounding yourself with positive, optimistic people who will be your honest cheerleaders. Who will help you to avoid the negative self talk. Who will help you to find ways that you can practice this self compassion, be kind to yourself, allow others to be kind to you. It’s so important. Right now, we all want to be successful. We all want to run successful businesses, the question comes up in terms of balance. And that’s really where the self compassion comes into providing the balance that you need for your self care. Finally, here we are. And it really is to keep your eye on the prize. What is the prize, it’s your long term goals. We’re talking three years down the road, five years down the road, even 10 years down the road, or whenever it is that where you envision your business to be where you envision yourself being, when you’re when your business is exactly where you want it to be the exact success that you want. And this comes again, in so many different shapes and sizes. It’s really very personal. And specific to each of us. What we’re talking about here is that 35,000 foot view, this isn’t the day to day operations. This isn’t even the short term fix of how, what do I do to get through the current situation? This is the down the pike, this is the this is what gives you the true happiness to run your business and to have your business again, not It’s not minutia. It’s not even the strategies. This is we’re talking about the long term goals that are tied to the vision and mission and purpose of your business. Anyway, I’d love to know what you think please go into TATM and drop a message. I know that this is these have been challenging times. And we’d like to think that we are now heading into clearer to much clearer and better place in the travel industry. But I think that no matter what the ability to develop a gritty part of your being is so important no matter what, that having the passion, which I believe that most of us have. But adding the perseverance to really muddle through is so important because hopefully the pandemic will be gone. There’s still days where you don’t necessarily feel like getting up and working, or situations that arise that make you question you know, yourself and what you can do. And really, I think one of the key pieces of also developing using the steps to develop this grit is it gives you confidence. And there’s nothing more important than having confidence in your abilities, having confidence that you’re successful, that you will continue to be successful that you’re on the right path, and you’re on your path, which can be so very, very different from everyone else’s. So anyway, I’d love to continue the conversation in in the group. So please let me know what you think. Any questions, any suggestions, and I’d love to hear from you. And thank you so much for joining me today.

Krystal Eicher 19:15
Hey guys, we hope you enjoyed today’s episode, take a screenshot and share it on social media and be sure to tag us at Kinship Travel Academy or #TtravelBizCEO and if you loved us, don’t forget to subscribe and leave us a review. If you are a home based Travel Advisor looking for community and support we invite you to check out Kinship CEO membership. Kinship CEO membership is for travel agents looking for education and support in business marketing and mindset. Members get access to past and future courses, monthly coaching calls and our private community of agents. The love of travel just isn’t enough. You have to have solid business foundations, marketing strategies and a healthy mindset to make it and that’s why we teach all three. You can find us at kinshiptravelacademy.com/ktamembership to learn more. Here’s to you – we’ll see you at the next level.

Transcribed by https://otter.ai


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