Earlier in the week Krystal was listening to a podcast and the idea of treating your contributions to your marketing as a real up-front investment came up.
In the context of this podcast, the podcaster (Emily Hirsch of Hirch Marketing) really emphasized that you have to be diligent with your marketing investments. Before you invest money you need to understand what the goal is, how will you track and measure your ROI, and be able to justify and articulate each expense. It can’t be a last ditch effort to throw money at hoping that it will save your business.
This launched an interesting discussion in our infamous Voxer thread about how we think that every expense in your business should be treated in the same way.
Some expenses are no brainers. Others we are pressured into by emotional sales pitches promising us the moon. Whichever it is, if you don’t know diligently which category your expenses fall into, or even worse, what your expenses are, you may have a problem.
Even worse, what if you and your family are the primary investors in your business. How do you justify and plan for your expenses? Does your business expenses cause any conflict or stress at home?
Investments and money and conversations that surround it can be a tricky place to navigate in your personal life. But when you are an entrepreneur, these things bleed into each other. Often there can be a fuzzy line between the personal and professional when you start out, but it’s more important than ever to dig into those uncomfortable conversations and establish appropriate boundaries from the beginning.
And that leads us to today’s podcast topic: Who are your stakeholders? And how should you treat all of your investments in your business. Enjoy!
Transcript of today’s show below:
Wendy Guth 0:00
It’s like one of those things where we all have to have our elevator pitch and we all have to be prepared to sell what it is our vision, our mission, our purpose it’s not just for our clients. When I continue to talk to my partner about what it is that I do, he wants that elevator pitch and it’s geared more towards him as a stakeholder.
Krystal Eicher 0:29
Hey, travel advisors, you are listening to the Travel Biz CEO podcast by Kinship Travel Academy. It’s not enough to just love travel. You need to have the appropriate business system, marketing strategies and mindset tuneups and coaching to make it in this business and step into the role of CEO. That’s why we focus on all three. We are Wendy, Ashley and Krystal, your host of Travel Biz CEO and the founders of Kinship Travel Academy. We are three travel advisors the saw a glaring need in the travel industry, the need to look at the whole advisor. Through our own travel business journeys we all joined communities and signed up for courses and masterminds to help push us to the next level. And all of them ended up falling short of our expectations. That’s why we started Kinship Travel Academy, where we focus on the mind, body and soul or the marketing, business operations and mindset of the travel advisor. It’s a program for modern travel advisors created by modern travel advisors. Welcome to the next chapter of the travel industry.
Welcome back Travel Biz CEO listeners. We are here for the season two finale of Travel Biz CEO. I am Krystal Eicher and I am one of the founders of Kinship Travel Academy and the marketing guru of that trio of ladies and I’m joined here today by my partner’s. Go down, introduce yourself, ladies.
Ashley Metesh-McCoy 2:09
Hi, I’m Ashley Metesh-McCoy, newly residing in Missoula, Montana. I am the business operations side of this team. And I have a sinus infection so I probably sound very nasally right now. Apologies for the listeners.
Krystal Eicher 2:28
What are you talking about?
Wendy Guth 2:32
Hi, I’m Wendy Guth. I am in Southern Maryland, in what I hope is going to be the end of the heat that we have. I focus in on mindset goal setting. I’m actually super excited about the topic we’re talking about today. Investing in your business. You always have to look at your stakeholders that in some ways is not just yourself and your clients. But it can also be those who actually share your world with you, a partner, spouse, family, and it’s requires a buy in all the way around. At least it did for me. I think for you guys as well.
Krystal Eicher 3:16
What brought about this topic of this podcast was I was listening to another podcast, the idea of unsupportive spouses came up, I kind of chuckled because this is a really common theme in our industry. I feel like a common story that I hear from travel advisors, especially travel advisors who are women, sorry to pick on us, is that my spouse is not supportive. He just doesn’t understand what it is I’m trying to do. That really resonated with me, because when we made the decision to start this business, it was starting a business and it required a capital contribution. It requires startup seed money, you have to invest in the business to grow the business. I thought this would be an interesting conversation to have with Ashley and Wendy. And we started this conversation on a voxer thread. And a lot of really great points came up. Ultimately, I did have the same struggles in my house with this business from my husband, because he didn’t understand where the money was coming from. What do you mean, you had to pay? What do you mean you had to have another $750 on your credit card you needed to pay off this month. Where is the money going? What is it doing? Now when I shifted the conversation, and I said, This is what I need. These are my projected costs for the year. This is why, these are my investments that I’m making in marketing and this is my intended and hopeful return. Well then spending the money was no problem except that I forget my husband lives outside my head, not so much inside my head. Actually that’s kind of the problem with the whole world or maybe the blessing for the rest of the world.
Ashley Metesh-McCoy 4:55
Depends on who you ask.
Krystal Eicher 4:59
But it really changed, it shifted the entire way we talked around my business. I think that if more people could really put on their CEO hat and treat this like a business, like Wendy said, identify who your stakeholders are, it would make a really big difference in how your business is received by those stakeholders.
Wendy Guth 5:23
It’s like one of those things where we all have to have our elevator pitch, we all have to be prepared to sell what it is our vision, our mission, our purpose. It’s not just for our clients. When I continue to talk to my partner about what it is that I do, he wants that elevator pitch. It’s geared more towards him as a stakeholder. I have to be prepared to tell him, that makes it sound kind of harsh but it’s not really, but I have to sharpen that pencil to be able to tell him what I want to do. Are there any cost implications that impact the family, that’s an important thing. It’s actually not just monetary cost. It’s also time costs. Am I disappearing for a couple days? But all those different kinds of things, I think it’s a matter of really just sitting down planning for this. In the long run, it pays off in dividends.
Ashley Metesh-McCoy 6:25
It’s interesting, because Krystal brought this up, we use Voxer for internal communications. For those who aren’t familiar it’s just like verbal messages, real short recorded messages that you send back and forth.
Krystal Eicher 6:39
Or long recorded.
Ashley Metesh-McCoy 6:39
Yeah, in our case, sometimes long messages. It’s easier than texting and emailing. Shout out to Voxer. This episode is sponsored by Voxer, just joking. In all seriousness, when Krystal brought this up, it’s interesting because I typically consider myself a pretty business minded person. I think about my business very deliberately. I never really thought about it in the sense that my husband and I have invested in my business since we opened and never really thought of him as traditional investor. I should even go further with that and think of myself as an investor. There have been times when in the beginning, where I dipped into my savings to get this going, that does impact our family and then it also impacts my future security. So it was a really interesting mindset frame for me. Because if I were to, I mean, I’ve never done this approach a family member for funding, or then of course, approach a lending institution or anybody, I’d have to have some documents lined up: my business plan, my projections. I’d have to have, I actually cringe at the word elevator pitch, I see that. But that’s just because it’s so like, ingrained in Business School, and it makes me think of my MBA days. It’s true, you still need to be able to qualify what you’re doing, why you need that investment. One of the things I’m learning is, it’s actually irresponsible to ask for more than you actually need. So sitting down and figuring out what your expenses are, this is just a fundamental part of running a business. Projecting your expenses, so you know what kind of revenue you need to make. What are your goals so that you know how many clients you need to serve. That exercise will also serve this purpose in giving yourself an idea of what is a realistic amount of money to ask for from investors, whether it’s outside investors or your own self. I’ll be honest, I didn’t do that in the beginning and I have an MBA. I just kind of looked at my own pockets, you know, I’ve been working hard, I saved this up, this is my launch. But I don’t think I deliberately thought about every single spend. We’re not saying that you can’t utilize an element of instinctual decision making and take some risks here and there because that’s what entrepreneurship is about. You still should do your research and kind of plan stuff out. That’s my two cents.
Krystal Eicher 6:56
Because you have to think about yourself as the investor whether it’s from your family or a spouse. And my husband used to refer to himself as the investor in my business, and I used to get so mad at him and still get mad at him when he says that, who am I kidding?
Ashley Metesh-McCoy 9:26
Like the elevator pitch. I don’t know.
Krystal Eicher 9:28
It’s cringy because there’s a lot of baggage and that’s what we go to therapy for. I know that at the end of the day, whether you’re making these decisions as a family with a spouse, or even if you’re not married and you’re making these decisions individually, you are still taking money from a personal fund. From a private account and transfering it to a bank account to fund your business. If you’re not doing that that’s a whole different podcast people. You’re still taking things from a personal column to a business column, no matter how you do that that’s an investment. That is, by definition, a capital contribution. If you’re going to personally make the capital contributions into your business, those decisions need to be made with your business hat on. And intuition is great. Emotions, not so much. So be very wary about making emotional purchases, emotional decisions, really make a decision with that business hat on. I think this is interesting because Wendy and I were Voxing the other day about how a lot of people are saying, I have vowed I’m not going to purchase any more courses for the rest of the year. Because you can get caught up in the emotion of a sales page and of a sales pitch and a program. And I know we’ve all done it with mastermind programs and other things. We were making large financial decisions from an emotional state without really asking ourselves, what’s the return on investment? Do I have the cash flow to make this business decision right now? I think if we could go back and do things differently, I guess I don’t want to speak for Ashley and Wendy, I know that I would. I would make some decisions differently. So that’s why this reframe to me was really important to say, I think we can get really spun up in this idea of you have to spend money to make money, which is true, Like you have to invest in your business, to accelerate some things, you have to invest in marketing, you have to invest in things. But we do it at KTA now, because we all have business hats on, and we all walked into the partnership in this business, all kind of vowing we’re going to do this the right way. Our decisions for the KTA are very data driven. I think.
Wendy Guth 11:39
The thing that really comes to mind is that whenever you invest, in whatever it is, whether it’s time, whether it’s money, whatever it is, there needs to be some end result. It doesn’t necessarily mean that everything always goes well. Hello, look at us now. But at least there…
Ashley Metesh-McCoy 11:59
What does that mean? (laughing)
Wendy Guth 11:59
The past year has not been…15 months, 18 months. What are your expectations? And those expectations can be evaluated at whatever frequency you’re comfortable with. There needs to be expectations and there needs to be some objectivity and evaluated. Just as Krystal said having things that are data driven is so important, even if it’s a commitment of time. I’ve heard about so many people the past couple years it hasn’t been the financial, but it’s been the time. They’re working, working, working, working, working, where does the return come in? That’s my two cents.
Well, it’s a good two cents. In terms of the idea that, oh my gosh, I totally lost my thought.
Krystal Eicher 12:50
Story of my life. Well, let me just jump in real quick. If you’re going to invest a lot of time, but you’re only making like two bucks an hour? Really, it’s time to reevaluate if this is worth showing up for you.
Ashley Metesh-McCoy 13:07
But I think it goes, it probably goes without saying, but in the beginning, you are going to invest a lot of time where you are making $0 an hour. I don’t know what the magic formula is, when you need to stop that. It comes back to the point of having this conversation with your spouse or whoever your investors are yourself. You have to work out that budget and understand your time. This is, this is our make it or break it time. When nine months from now, 18 months from now, two years from now, whatever, we can invest this much over this period of time. And if it’s not returning on our investment at that point, then we need to think about something else. So that’s where those deliberate planning and conversations come in. What I remember what I was gonna say earlier, I like your point that we are data driven. Because we do track data, we typically look at it monthly and see where we’re at in terms of our finances, but also in terms of our internal metrics that we measure. At least at KTA like how many members we have, what’s our retention rate, that type of thing. We know those numbers. But occasionally opportunities will come up, we recognize and I think we don’t sit down, we’re not like, okay, let’s have a meeting about that and form a committee and decide based on it, we’ll make some instinctive but with the background like of our data, knowledge and our research on the opportunities ahead of time, we’ll make some somewhat instinctive decisions because there is still an element of if you’re engaging in another company, kind of sussing out if they’re a good fit, and if it seems like a good intuitive fit, so I just throw that out there. It’s a combination of all the things but you really can’t do one without the other. Either.
Wendy Guth 14:55
If you have a solid foundation and you have numbers that you’ve been tracking. You actually, I think it gives you the confidence to be able to possibly take risks or make some changes or things, because you have a solid foundation.
Krystal Eicher 15:14
And I think that to Ashley’s point, you know, we have invested in a few mastermind programs and a few other things through KTA and we’ve had very quick conversations about what do you think? The data that drove those decisions for us to instinctually say yes, was we knew how much money we had in our bank account. We knew what our projected income was, we could see our growth rates, we could see all of those things. Then we also had to set goals and say, okay, in order to cover these expenses, this is what needs to have happen. You can make financial decisions in your business, you could say, I’m going to invest $1,000 in Facebook ads this month, but you need to be able to track those expenses as you go monthly. You need to know what your conversion rates are, what your click through rates are all of those things to make sure so that you can go back after the fact or as it’s going and you can tweak and go along the way, then you can look back and some investments you’re going to make mistakes on but you’ve just paid for a really expensive lesson. In some cases, which we’ve all been there as well. I think if you know your runway, and you know what you’re comfortable spending and you know, what you have spent, it doesn’t feel like a huge devastating loss, or a huge mistake, I think where people get in trouble is if you didn’t stop or cull some expenses at the start of this pandemic, like in March 2020, then you were damn fool because there were certain things and certain business decisions you needed to make investment wise, as things were slowing down because you didn’t have the income to cover it. That’s where people were getting in trouble with their investors, or their partners or their spouses or themselves. It’s because there was this panic, we were leaking, the ship was leaking, and we had no way to plug the leak. And it caused a lot of extra stress and strain on people in this past year. In a lot of ways those uncomfortable moments can be avoided, again, if we put our CEO hats on, and we really start looking at the numbers and start really making decisions from a data point and not from an emotional state.
Ashley Metesh-McCoy 17:22
Which admittedly is very hard.
Krystal Eicher 17:25
Yes, incredibly hard.
Ashley Metesh-McCoy 17:28
We call this the Travel Biz CEO, podcast because it takes work to achieve that title and maintain it. It’s not easy. But that’s, that’s where you want to be like, that’s how you want to run your business.
Wendy Guth 17:42
If it’s a muscle that you continue to exercise, when times are really good, when times are just you know, whenever if you continue to do it always in your business, when times do require possibly contraction or something of that nature, you’re better able to respond to it. Have that muscle and you’ve been working that muscle all along, and you have a better idea even possibly, you know, especially with like with projections and things like that. It’s something to start. If you don’t do it start now.
Ashley Metesh-McCoy 18:20
And we can help you with that.
Wendy Guth 18:23
Krystal Eicher 18:24
Yeah. A lot of our classes and our membership program cover exactly this. How do you track your financials? How do you do your annual strategic planning for next year? How do you do your marketing strategy planning? How do you plan out those budgets? All of the things.
Ashley Metesh-McCoy 18:42
How to adjust your mindset around all of those different relevant topics?
Krystal Eicher 18:46
Oh, yeah, because the money thing is ah, that’s a bitch.
Ashley Metesh-McCoy 18:55
Explicit rating on this episode. Yeah.
Krystal Eicher 18:59
Sorry, we went for it. That’s just all it is.
Ashley Metesh-McCoy 19:05
Krystal Eicher 19:06
Everybody struggles with the money mindset thing. It’s just part of it. And this is part of entrepreneurship. And there are things that run easy about, but I will say that being a data driven business owner versus being a, I’m going to just see how I feel about it business owner is a night and day difference. It gives me so much more confidence in the money area. When I know our money, and I don’t know about you guys, I used to be the kind of person even in my personal finances, I just put my head in the sand. I was bank balance budgeter. Oh, there’s money in our bank account. I’m not gonna worry about it. It was not a great place to be. I felt insecure about money all the time. I was stressed about money all the time. And we fought about money all the time. And this is not a podcast about money. But I think that if you can have control of your finances, and you can work out those budgets and you can work out those things, and you see progress in your plans. Same thing with your business your confidence just soars around money.
Ashley Metesh-McCoy 20:07
I mean there’s a zillion topics we could go with this but there’s like two thoughts that stand out one is money problems are one of the top three if not top reasons people filed for divorce so it’s legit like it’s….
Krystal Eicher 20:20
Oh yeah, money is the number one stressor in marriages.
Ashley Metesh-McCoy 20:23
The other thing that I keep thinking about is how you….another thing you said on Voxer Krystal, the other day was, I think it was on Voxer, I don’t know could have been our last meeting. But we were kind of like thinking about, we’re adjusting our advertising strategy tactics spend, you know, we’re doing…Krystal’s doing a phenomenal job of looking at that every month and tweaking it, bringing on different partners anyway. So one of the things we’re looking at recently was sort of what we need in terms of growth. And in our business model, that’s new members of KTA, or different product purchases for you at feeding clients, you know, service fees, bookings, talking about what our goals are for the next two months monthly, so that we can justify our advertising expenses and any other types of new business development things. We’re bringing on a virtual assistant for the first time to help us with our background stuff. We need to be able to justify these costs so that we can continue to grow. Krystal told me that knowing what those goals are really helps her to get it done basically. I took that for granted in my head it’s that we just want to grow, we want to keep growing, you know, that’s our goal. But for Krystal having specific numbers is helpful in focusing her and I don’t, I think everybody thinks about that differently. But it’s also important to think about that in terms of who your partners in your business are, who your investors are. Some people work much better with specific that was another like mindset reframe. For me, I was like, Oh, yeah, that’s good to remember. I think it’s all relative. Again, there’s lots of different directions, we could go with this topic. But whether it’s a partner or an investor, or yourself, there’s lots of reasons why this is important.
Wendy Guth 22:11
You know, the number two, after finances is communication. Again, whether it’s with, you know, romantic partnerships, business partnerships, whatever. Not only understanding your financial situation, and your financial goals, but also being able to communicate and articulate that it also really goes far in terms of…and it also again, it helps build your own confidence. I don’t think anyone ever goes into becoming an entrepreneur thinking, Oh, it’s going to be easy, or it’s going to be a surefire, whatever, or most people don’t. But the ability to articulate what it is that you want to do and what your goals are, also allows you in your own head to adjust and adapt if you need to.
Ashley Metesh-McCoy 23:03
Which a lot of times at least, I’ll again, I’ll admit my mistakes, which is why I try to teach, don’t do what I did do as I say, no I’m was just joking, I learned over time that when I first started the travel business, I wasn’t as closely tracking number of clients average service fee, I wasn’t tracking these important internal metrics so that I could develop professional goals, which is I…I kind of started feeling fuzzy and lack of confidence once I started. I didn’t know what were the internal drivers that was moving my business forward. So that’s why I sat down and developed my annual strategic work shop for myself, I was like, I’m gonna go through this process so that I can see where I’m at and see where I want to go. And then I started teaching the people on my team. And now we do it with KTA. I’m just telling you, like, I didn’t do this in the beginning either. So if you’re not, don’t feel like you’re a bad person. It’s not usually intuitive for people to do this type of thing.
Krystal Eicher 24:00
I think it’s a common mistake. Careers in travel are sold as a low barrier to entry. So a lot of people say oh, just join a host agency and then you’ll just start selling travel and then you’ll take off. If you listen to our podcast with Glinnesa Gaillard, for get your legal on, even said she, if you want to low barrier of entry career field, you need to go sign up for Pampered Chef, go do something else. There’s a bit of investment required to start this particular business. You can scale slowly, you can scale quickly. It’s all up to you. But at some point in time, there’s going to be required investments into the business. There are hosting fees if you choose not to be hosted. There are legal fees, there are insurance fees, there are licensing fees, because you need your solo travel license. There are all these things that you need to do. So you need to recognize from the very beginning again, this is a business this is your pizza parlor. This is your pizza parlor that you have to invest in. So it It is normal and natural for your partner to ask questions about those investments, because there is a risk involved when it comes to investing in a business. Having those very important conversations about how comfortable you are like what’s your, what’s your runway? What’s the maximum number, you’re willing to risk and it fail? Is it $1,000? Is it $10,000? Is it somewhere in between? That’s a really tough conversation to have, you should be having that conversation with yourself, if you don’t have an outside investor. What is it that you’re comfortable losing? Is it $30,000? Is it $50,000? As anybody who’s been in the business this last year, there are no guarantees in this travel business to make money.
Wendy Guth 25:49
Yeah, the whole concept of risk aversion, well, that could be an entirely, that could be an entirely different conversation. But it is so important. It’s also important to again, do things, you know, you you sit down, and you think about it, and you plan and you prep and everything and you, you feel that you’ve come up with a plan at the beginning, you need to check in on yourself as you go along. Because things change, aversion changes, the world we live in changes. Also checking in with your stakeholders to make sure that they’re also in line and it’s not well, you told me two years ago that you were fine with this, mmmm yeah, that doesn’t generally work.
Krystal Eicher 26:36
Yeah, because investors that were fine investing in travel in 2018, and 2019, might have had different feelings in 2020.
Wendy Guth 26:46
That’s when you communicate and you don’t remain silent about things. I know there was a period where I just didn’t want to have conversations. My husband finally sat me down and said aan we just chat about this? And we went out to dinner, have a couple glasses of wine, he felt so much better, because he was just able to just to hear what was in my head. It was a scary conversation. But anyway, but having that ability just to hear how I was feeling, what was going on. Also having him say, and this was really key for us, he’s like you’re not burdening me when you share?
Krystal Eicher 27:22
Can I ask you this question? Did you make that conversation out worse in your head before you had it?
Wendy Guth 27:27
Oh, of course I did. Of course, I always make those conversations worse. Regardless of how much mindset training there is, those conversations. you rehearse them, you practice them and you say, oh, Lord, and then it turns out if you know the person and that’s again a whole other issue if you don’t know the person you’re really talking to, or really know the person you’re talking to. But yeah, it ended up being probably one of the most productive conversations we have had it has enabled him to really be a good adviser as I move along, he’s not involved so just having advice from people who know love and care about you is a good thing as well.
Ashley Metesh-McCoy 28:12
We’re talking specifically about spouses but any type of investor partnership you have that maybe not so conventional like a bank loan officer something which the same conditions apply but we’re talking about those more emotionally charged intimate relationships that you have. I just wanted to add that what you said was really powerful because as business owners we do tend especially women probably we do tend to take on all of the responsibilities ourself and it is a heavy burden. We feel like we took on this project so we need to succeed and if we don’t succeed we fail whatever that means. We don’t want to talk about that and we don’t want to share it because we don’t want to burden people. When you do actually end up having those super hard conversations I feel like a weight lifts off my shoulders. My partner at least I have a generally good relationship with my partner so I’m blessed in that respect. I think my partner feels better too even if everything I say to him is bad news, but he just feels better knowing that what’s going on with me what the situation is and what’s in my head. There’s a lot of reasons to be open about that. It lifts the burden on you and your partner.
Krystal Eicher 29:31
Yeah, yeah, that doesn’t make you a bad business owner that actually makes you a smart business owner. If you are in debt in your business, if you have struggled in the last year that doesn’t make you a failure if you feel like you need to close up shop in your business that doesn’t make you a failure just makes you a smart business owner.
Ashley Metesh-McCoy 29:51
Smart business decision making processes is pivot, proceed or close. Basically the critical questions you ask yourself at a critical time like now for many business owners, those are the options and how you do that is the question you need to have with your investors.
Wendy Guth 30:10
But that is exactly what I was going to say. It brings it back, full circle, in that when you start an endeavor, you have an idea for you may not know all of the details, but you plan to the best of your knowledge, the best of your ability. I’ve heard that savvy business owners have an exit strategy. They know at some point, when is it that I have reached that point where you make maybe just making those choices? You go on to something else you close up shop, whatever it is. Oh, sorry, there was I’m sorry, I’m looking I’m looking at a cat. Who is now tickling Ashley’s nose, so sorry.
Krystal Eicher 30:54
That’s okay. Mike Pence’s fly was buzzing around here earlier.
Wendy Guth 30:59
Ashley Metesh-McCoy 31:03
There were two bucks like, boy, for those who don’t know with the horns outside my window yesterday, locking horns as I was working.
Wendy Guth 31:12
Ashley Metesh-McCoy 31:13
So I live in the wilderness now.
Wendy Guth 31:18
I just think that these are such important conversations to have. I think we look forward to continuing the conversation in Kinship Travel Academy with you all.
Ashley Metesh-McCoy 31:29
Wendy Guth 31:30
Krystal Eicher 31:30
I think that’s a wrap for season two of Travel Biz CEO.
Wendy Guth 31:35
I think the Cat…
Krystal Eicher 31:36
The cat is saying to wrap. So first of all, shout out to all of our listeners this year. Thank you guys so much for making this podcast the success that it has been. It has been a ton of fun. Behind the scenes. If you would like to hear us cover specific topics we’ve heard back from a few of you. So we have a lot of fun lined up for season three. But shoot us a DM at Kinship Travel Academy on Instagram. Join us in our travel agent training and mentorship Facebook group. The link is in the show notes and let us know what topics you’d like us to hear covered. Otherwise, that’s a wrap for season two and we will see you back in season three in just a few weeks.
Ashley Metesh-McCoy 32:21
Whoo. Thanks everyone.
Wendy Guth 32:24
Krystal Eicher 32:32
Hey guys, thanks for listening. We hope you got something great out of today’s episode. If you were wondering where you are out of balance in your travel business, take our free quiz at KinshipTravelAcademy.com/quiz to find out and receive free resources to help bring you into alignment in your travel business. And if you enjoyed today’s episode, take a screenshot and share it on social media. Be sure to tag us at Kinship Travel Academy or #TravelBizCEO. Also, if you loved us, don’t forget to leave a review and be sure to hit subscribe. Here’s to you. See you at the next level.
Transcribed by https://otter.ai